For Cleaning Companies · West Michigan & Beyond

Stop Losing
$150K Contracts
& Recurring
Clients to
Slow Follow-Up.

Not one-time deep clean shoppers. Not price-comparison tire kickers. Real office managers, property managers, and homeowners ready to sign recurring agreements.

A property manager fills out your form for a 12-building apartment complex. In under 60 seconds, your phone buzzes with their details, scope, and timeline. The system is already texting them back. By the time you call, they feel like they already know your company.

See If You Qualify See It in Action
9:41
Tuesday, April 8
HS
HSP Systems now
New Lead — Commercial Cleaning
David R. · Apex Property Mgmt
12 buildings · ~$150K/yr contract
Nightly janitorial + common areas. Current vendor unreliable. Needs proposal by Friday.
💬
Messages now
AI Assistant → David R.
"Hi David! Thanks for reaching out about your properties. We specialize in multi-building commercial accounts. Our operations manager will be in touch shortly to discuss scope and scheduling..."
This is what your phone looks like with HSP
78%
Of property managers hire whoever responds first
$47
Lost per minute a cleaning lead goes unanswered
63%
Of cleaning businesses never reply to form submissions at all
Sound Familiar?
"I've got cleaners on payroll, but not always enough jobs to keep everybody fully booked."
Empty schedule slots mean you're paying wages with nothing coming in. Every gap in the calendar is money you can't get back.
"We keep getting one-time deep clean shoppers instead of steady recurring clients."
One-time jobs don't build a business. You need weekly/biweekly residential and monthly commercial contracts that you can count on.
"People treat cleaning like a commodity — they compare you to whoever is cheapest on Facebook."
The fix isn't lowering your price. It's responding before they finish browsing. When you text back in under 90 seconds and your intake feels professional, you don't look like everyone else. You look like the obvious choice.
This Works for You If:
Apply to See If You're a Fit
This is not a good fit if: you're a solo cleaner without a team · you don't want to follow up with leads · you need a full website redesign · you want us to run your ads or SEO
How It Works

From Form Fill to Booked Walkthrough in Minutes.

01
Client fills out your form
They tell you what they need — property type, square footage, frequency, start date, and scope. The form qualifies them before they reach your inbox.
02
You get notified instantly
Text, email, and your phone buzzes within 60 seconds. You see their name, property details, cleaning frequency, and budget expectations.
03
AI engages them immediately
While your team is cleaning, the lead is already getting a text from your business. Their questions get answered. By the time you call, they're warm — they already know what you do and why you're different.
04
You walk the property and close
By the time you show up, they know your company, your process, and what to expect. No cold start. No quoting people who were never serious.
What You're Actually Getting

Not More Leads. Better Clients. Handled Better.

This isn't a CRM you have to learn. It's a system that handles intake, qualification, response, and follow-up — without you thinking about it.

Qualifying Intake Forms
Multi-step forms that filter out price shoppers before they reach you. Clients select service type (residential, commercial, post-construction), enter square footage, frequency, preferred schedule, and start date — so you know exactly who's serious before you quote.
Instant Response System
Every form, every missed call — responded to in under 2 minutes. Text, email, and push notification the moment a lead comes in. You're never the company that "never called back" while a competitor was faster.
AI Assistant That Knows Your Business
Trained on YOUR services, pricing, service areas, and process. Answers questions, sends info, confirms availability — and keeps the lead warm until you or your team reaches out. They feel taken care of from second one.
Automated Booking & Calendar
Leads book walkthroughs or phone consultations directly on your calendar. Qualifying questions are already asked. No back-and-forth texting. No wasted drives to properties that were never real opportunities.
Follow-Up That Actually Happens
Sent a proposal that went quiet? The system follows up. Automated sequences nudge leads who ghosted — reminding them of their start date, their needs, and why they reached out. You stop losing accounts to silence.
Review Collection on Autopilot
After service, the system asks for a Google review. Happy clients go to Google. Unhappy clients get routed to you privately first. Your reputation grows without you chasing anyone for feedback.
Proof

Built for a Real Cleaning Company.

This entire system was built from scratch at Expert Cleaning Services — residential, commercial, post-construction, and carpet. It's the blueprint that became HSP Systems.

House & Commercial Cleaning · West Michigan
Expert Cleaning Services
calltheexperts.com ↗

Complete operational overhaul — marketing pipeline, hiring funnel, HR automation, review logic, and QuickBooks integration. Multi-step intake forms for residential, commercial, and post-construction. Every lead qualified, routed, and followed up automatically.

Residential + commercial routing Multi-step intake forms Full hiring automation Review system Missed-call text-back QuickBooks sync
47 hrs → 90 sec
How fast ECS went from industry average to every lead answered
3 wks → 5 days
To hire and onboard a new cleaner
90 sec
Every lead texted back, day or night
Straight Answers

What You're Probably Thinking.

"I don't want more leads if they're all cheap shoppers."
The intake forms qualify people before they reach you — service type, square footage, frequency, budget. "How much for a quick clean?" people self-select out. You only talk to real opportunities.
"I don't need more quote requests. I need more booked recurring clients."
That's exactly what this is built for. The forms, follow-up sequences, and the system are designed to convert inquiries into recurring agreements — not one-time jobs.
"I'm afraid they'll bring me work outside my service area."
The system filters by service area and zip code. Leads outside your zone don't reach you. Your routes stay tight and efficient.
"I don't have time to learn another tool."
You won't. The system runs itself. You get notified, you call, you close. We handle setup, automations, and infrastructure. You run your business.
"How is this different from every other marketing agency?"
We're not a marketing agency. We don't run ads or do SEO. We built this system inside Expert Cleaning Services — a real cleaning company — before we ever sold it. Every workflow was proven inside a real business on real leads, real clients, real operations.
"I'm afraid adding a system will create more admin work without more profit."
The opposite. This reduces admin work. The AI handles initial response. The forms handle qualification. The automation handles follow-up. You handle closing. That's it. Your current leads get handled better — nothing else changes.
Apply

See If This Is a Fit for Your Company.

We only work with cleaning companies we can genuinely help. Fill this out and we'll review your setup before reaching out.

We respond within 24 hours. No sales pitch — we review your setup first.