When a lead fills out your form at 9 pm, they get a reply in under a minute and you get a text. Follow-up keeps going until they book or say no. HSP builds the website and the system behind it, shaped to how you actually sell.
Most homeowners hire whoever answers first. If you're on a job site, that usually isn't you.
You're busy. The lead calls your competitor instead. That's a big job gone in 30 seconds.
In a 2024 study of over 1,000 businesses, 63% never replied to form submissions at all.
Source: RevenueHero 2024You're running crews, driving to estimates, and managing operations. Manual follow-up isn't realistic.
The customer doesn't call back to say why they went somewhere else. The money just walks out the door.
Your website is the front door. The system behind it catches every lead, answers in minutes, and follows up until it books. Modules are shaped to how you actually sell.
Pricing is scoped on a call. Every business is different, so setup, care, and any modules are quoted before you agree.
Fast, mobile-first site with multi-step forms that qualify the lead up front: project type, budget, timeline, photos.
Automatic text and email reply in under 90 seconds, missed-call text-back, and an alert to your phone.
CRM pipeline and sequences that keep going until the lead books or says no. You see every lead and where it stands.
Hosting, monitoring, and break/fix, plus a monthly report of what it caught: leads captured, reviews earned, bookings.
No chasing. No manual follow-up. No leads falling through the cracks.
Multi-step forms qualify them up front. Tire kickers self-select out.
Text, email, and an alert within 60 seconds. You see everything before you call.
While you're on a job site, the lead is already getting a text from your business. By the time you call, they know who you are.
No cold start. No wasted drives. Just close the job.
If we can't point to a real deployment, we don't sell it. No vanity metrics, only what we can show.
Our family's cleaning company and the blueprint for HSP. Lead intake across residential, commercial, and post-construction, instant follow-up, hiring automation, HR workflows, review requests, and QuickBooks sync.
Production site plus the Focus & Align assessment. It captures the lead, books the call, and follows up automatically. Used at a live ASQ event with real completions routed to the client.
Four service lines in one CRM, each with its own intake form, routing, and follow-up. Phone routing, booking, and a seasonal hiring pipeline. Proof the model transfers across industries.
“The goal was a system so well-built that the team could run it while she was asleep. That's still the standard for every build we do.”
Harley Seelbinder holds a degree in Industrial & Systems Engineering. He rebuilt his mom's cleaning company from a paper operation into a system her team runs every day, then proved the model again at Wenke Landscaping.
Harley Seelbinder
Founder, HSP Systems · Grand Haven, Michigan
The forms, the replies, and the follow-up are set up for your trade, not a generic template.
Get qualified homeowners ready for outdoor kitchens, hardscaping, and full installs, with budget and project details attached.
Get property managers and homeowners ready for recurring agreements, with scope and frequency already provided.
Most Lead Engine builds go live in about 3 weeks after we have your content. Here's the sequence.
We review your lead flow, pick modules, and agree on content deadlines and acceptance criteria.
Week 1Site, pipeline, forms, automations, and notifications, configured for how you sell.
Weeks 1–2Two revision rounds per deliverable. Workflows tested end to end before launch.
Weeks 2–3Cutover, QA checklist, a 60-minute training call, and your operator guide.
Week 3+We build the lead response infrastructure first. Everything runs under your business name, on your own platform, and you keep your data, your clients, and your leads.
| Generic agency | HSP Systems | |
|---|---|---|
| Proven in real businesses | No | Yes |
| Automatic reply in under 90 seconds | Rare | Built in |
| Works across all your service types | Extra cost | Included |
| Filters out price shoppers up front | Basic | Multi-step |
| Clear scope before you commit | Often vague | On a call |
| Your data, under your name | Varies | Always |
Every business is different. Setup, Lead Engine Care, and any add-on modules are scoped and quoted on a call before you commit.
Most Lead Engine builds go live in about 3 weeks after we have your content.
Yes. The field software sync module connects Jobber, Housecall Pro, or QuickBooks so job-scheduled and job-completed events trigger follow-up.
You do. Everything lives on your own platform and runs under your business name. We manage the infrastructure.
Usage (SMS, calls, email, AI) is passed through at cost.
Lead Engine Care keeps hosting, the CRM, and automations running, with monitoring and break/fix, one small edit per month, a monthly results report, and email support within 2 business days.
Tell us your industry. Takes 60 seconds. We review your website and lead flow before we ever reach out.
Tell us your industry. Takes 60 seconds — we review your setup before we ever reach out. No pitch.
Book a call. We'll look at how leads reach you today and scope the system that fits.