Lead Response Systems · West Michigan

Stop Losing Jobs to Slow Follow-Up.

We build the system that responds to every lead in under 2 minutes — even when you're on a job site.

Missed calls, ignored forms, and slow follow-up are costing service businesses thousands every month. HSP Systems builds automated lead response infrastructure so estimate-based businesses never let a prospect slip to a competitor again.

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<2 min
Average lead response time
100%
Missed calls followed up automatically
$0
Spent on additional office staff
Missed calls = missed jobs
If you don't call back within 5 minutes, 80% of prospects move on.
Forms that go nowhere
Most service business websites collect leads that nobody follows up on.
You're too busy to respond
You're on a job. The phone rings. Nobody answers. The lead calls your competitor.
Revenue you never see
Every unanswered lead at $1,000+ avg job value is money silently walking out the door.
The System

How HSP Works

We build and launch your lead response system in under 2 weeks. You get the platform, the automation, and the pipeline — ready to run.

01
Discovery & Scoping
We review your current lead flow, identify where prospects are dropping off, and map the exact system your business needs. One call, one clear plan.
Day 1–2
02
System Build & Configuration
We build your CRM pipeline, multi-step intake forms, instant text-back automations, missed-call follow-up, and team notifications — configured for your services and routing logic.
Day 3–10
03
Form Installation & Testing
We install the forms on your existing website, connect your phone number, test every workflow end-to-end, and verify every lead path before going live.
Day 10–12
04
Launch & Handoff
We go live, walk your team through the system, and make sure everything is running cleanly. From that point on, the system works without you having to think about it.
Day 12–14
05
Ongoing Platform Access
Your system lives under the HSP managed platform. Monthly access keeps your automations running, your pipeline active, and your forms connected.
Every month
View All Services →
Pricing

One Core Offer.

Start with the Lead Response System. Add modules as your business grows.

Default Quote
Lead Response System
$1,500
one-time setup
+ $397/mo platform access
  • 1 location / sub-account on HSP managed platform
  • 1 core opportunities pipeline
  • Main intake form + up to 4 service-specific second-step forms
  • Instant text + email acknowledgment on every submission
  • Missed-call text-back automation
  • Tags, assignments, owner & team notifications
  • 1 follow-up workflow sequence
  • 1 review request workflow
  • Form embed on your existing site or 1 landing page
  • Launch testing + onboarding walkthrough
Not included: custom website rebuilds · paid ads · SEO · IVR / phone trees · hiring pipeline · custom API integrations · unlimited revisions
Apply for This System
Add-On Modules
Reviews + Reactivation
Review workflow, private feedback routing, past-customer reactivation
$1,500
one-time
Phone Routing / IVR
Call routing, after-hours logic, voicemail paths, internal alerting
$2,000
one-time
Quoting + Intake
Deeper intake logic, quote follow-up, estimate reminders & stage movement
$2,500
one-time
Hiring Pipeline
Application intake, interview scheduling, notifications & hiring handoff
$3,500
one-time
Internal Ops
Operational alerts, handoffs, PTO requests & approval workflows
$1,500
one-time
Monthly support retainers are optional. Essential ($297/mo), Growth ($597/mo), and Priority ($997/mo) tiers available.
Full Service Details →
Proof

Built. Proven. Deployed.

House Cleaning · West Michigan
Expert Cleaning Services

Complete operational overhaul — marketing pipeline, hiring funnel, HR automation, review logic, and QuickBooks integration. The blueprint that became HSP Systems.

<2 min
Lead response
100%
Hiring automated
Read Full Case Study →
Landscaping · West Michigan
Wenke Landscaping

Multi-service landscaping company with four service lines — each with separate routing, intake forms, and follow-up logic. Proof the model transfers across industries.

4
Service lines routed
Auto
All follow-up
Read Full Case Study →
Why Us

Not Just Another GHL Guy.

01
Built in real businesses first
Every HSP system was built and proven at Expert Cleaning and Wenke Landscaping before being productized. You're not a beta test.
02
Industrial engineering background
HSP is founded by an industrial engineer. We think in systems, processes, and data — not just software settings.
03
You own the relationship, we own the infrastructure
Your leads, your clients, your data — all under one HSP-managed platform. White-labeled and yours.
04
Modular, not bloated
Start with lead response. Add hiring, IVR, reactivation, or HR modules only when you need them.
How HSP compares
Generic Agency
HSP Systems
Proven in real businesses
No
Yes
Managed white-label platform
Rarely
Yes
Multi-service routing
Extra cost
Included
Hiring pipeline available
No
Add-on
Fixed setup fee, no surprises
Varies
Always
Industry: home services
Anyone
Specialists

Ready to Stop Losing Leads?

Apply for a demo and we'll show you exactly what an HSP Lead Response System looks like for your specific business.

Apply Now ↗