The Difference

We Deploy Before We Sell.

We deployed the full operational engine at Expert Cleaning Services before we ever sold it to anyone else. Then we proved it transferred at Wenke Landscaping. That's the standard. If it hasn't been stress-tested in a live business, it doesn't get offered to you.

House Cleaning · West Michigan
Expert Cleaning Services
calltheexperts.com ↗
<2 min
Lead response time
100%
Hiring fully automated
0
Manual HR forms remaining
$0
Additional office staff needed

The Problem

Expert Cleaning Services was a growing residential cleaning company with no operational infrastructure. Leads were falling through the cracks, hiring was manual and inconsistent, and HR processes lived in spreadsheets and text threads. The owner was spending as much time managing systems as running the business.

What We Built

We built the entire business engine from scratch — not just a CRM, but the complete operational backbone. The marketing pipeline captures and responds to every lead automatically. The hiring system screens, schedules, and onboards new cleaners without manual intervention. HR workflows handle PTO, reviews, raises, and performance tracking. QuickBooks integration syncs everything financial.

This was the build that became HSP Systems. Every module we now offer was first created, tested, and refined here.

The Result

Every lead gets a response in under 2 minutes. Hiring is fully automated from application to onboarding. Zero manual HR forms. The owner spends their time growing the business — not fighting fires in the back office.

Systems Deployed

  • Full CRM & marketing pipeline
  • Multi-step intake forms with service routing
  • Instant text + email lead acknowledgment
  • Missed-call text-back automation
  • Complete hiring automation pipeline
  • Employee onboarding workflows
  • PTO request & approval system
  • Performance review & raise workflows
  • Review request automation
  • QuickBooks integration & sync
  • Team notifications & internal alerting

This was the blueprint. Everything HSP sells today was built and battle-tested here first.

Landscaping · West Michigan
Wenke Landscaping
wenkelandscaping.com ↗
4
Service lines routed
Auto
All lead follow-up
Full
Hiring pipeline deployed
IVR
Phone routing live

The Problem

Wenke Landscaping offers four distinct service lines — lawn maintenance, landscape design, hardscaping, and snow removal. Each service needed its own intake process, routing logic, and follow-up sequence. Leads were getting misrouted or lost entirely, and the company had no system for hiring seasonal crews at scale.

What We Built

We built a full CRM with service-specific lead routing. Each service line has its own intake form, pipeline stage logic, and automated follow-up. Phone routing directs callers to the right department. The hiring pipeline handles seasonal recruitment from application to interview scheduling to onboarding handoff.

This was the proof that the HSP model works beyond one industry. Same principles, different business — same results.

The Result

Every lead is automatically routed to the correct service team. Follow-up is instant and automated across all four lines. Hiring runs itself during peak season. The office team focuses on estimates and customer relationships instead of chasing leads and sorting applications.

Systems Deployed

  • 4-service-line lead routing system
  • Service-specific multi-step intake forms
  • Automated follow-up per service type
  • Full hiring pipeline with seasonal scaling
  • Phone routing / IVR system
  • Booking & calendar integration
  • Instant text + email acknowledgment
  • Missed-call text-back automation
  • Team notifications & assignment routing

Four service lines, one system. Proof the HSP model transfers across industries.

Want Results Like These?

Apply for a demo and we'll show you exactly what your system would look like — scoped to your business, your services, and your team.

Apply Now ↗