About HSP

Built Inside
Real Businesses.

HSP Systems wasn't prototyped in a lab. It was built from the ground up inside operating service companies — then packaged for businesses like yours.

The Origin Story

HSP Systems started at Expert Cleaning Services — a residential cleaning company in West Michigan. The founder of HSP was brought in to build the entire operational backbone: lead capture, hiring automation, HR workflows, review systems, and QuickBooks integration.

What started as one company's operations project turned into a repeatable system. When Wenke Landscaping needed the same infrastructure across four service lines, the model proved it could transfer across industries.

That's when HSP Systems became a product — not just a project. Every system we sell has been deployed, tested, and refined in real businesses before you ever see it.

The Founder

HSP is founded by an industrial engineer who thinks in systems, processes, and measurable outcomes. Not marketing buzzwords. Not software hype. The goal is always the same: build infrastructure that removes bottlenecks and runs without you.

We're based in Grand Haven, Michigan and work primarily with service businesses across West Michigan — though the systems we build work anywhere.

HSP at a glance
2
Full operational builds completed before launching HSP
<2 min
Average lead response time across all client systems
14 days
Average build-to-launch timeline
IE
Industrial Engineering foundation — systems thinking, not guesswork
0
Generic templates used — everything is built to your business
How We Work

Principles, Not Pitches.

01
Build it in production first
We don't sell anything we haven't already deployed and stress-tested in a live business. If it didn't work for Expert Cleaning or Wenke, it doesn't get sold to you.
02
Systems over software
Software is just the tool. The value is in the system design — the logic, the routing, the automations, and how they all connect to move a lead from form submission to booked job.
03
Outcomes, not outputs
We don't measure success by how many workflows we build. We measure it by whether your leads are getting followed up on, your pipeline is moving, and your phone is ringing with booked estimates.
04
Modular by design
You shouldn't have to buy everything at once. Start with what solves your biggest pain — lead response — and add hiring, IVR, or reactivation when the business is ready.
05
Transparent pricing
Fixed setup fees. Clear monthly costs. No surprise invoices. No scope creep charges. You know what you're paying before we start.
06
Say no more than yes
We only take on businesses we can genuinely help. If your problem doesn't match what we build, we'll tell you — and point you somewhere better.
Timeline

How We Got Here

2023
Expert Cleaning Services. Full operational build — CRM, lead pipeline, hiring automation, HR workflows, review system, QuickBooks sync. The entire business engine, built from scratch.
2024
Wenke Landscaping. Four-service-line deployment — separate routing, intake forms, hiring pipeline, phone routing, and booking. Proved the system transfers across industries.
2025
HSP Systems launches. The operational engine becomes a product. Modular lead response systems, built for estimate-based service businesses across West Michigan and beyond.

Want the Same System?

Apply for a demo and we'll show you what HSP looks like for your specific business. No generic pitch — we review your setup before the call.

Apply Now ↗